We specialize in providing skincare and cosmetic products under our brand name “Park Ha” in China. We develop our proprietary beauty products and offer complimentary after-sales beauty services in our physical stores. As part of our value-added service for our products, our directly-operated and franchise stores offer “light beauty experience”, a quick complimentary after-sales beauty service performed in the stores. Light beauty experience is offered to our customers as an effective way to demonstrate how our products are used in order to deliver the intended results.

In addition, as of April 30, 2024, we have 43 franchisees in China, of which 41 operate under the store name “Park Ha”, and two franchisees operate under a different brand name, “Geni”.

Our Products

We have developed a full range of skincare products under the “Park Ha” brand by conducting our own research and development and collaborating with research institutes and laboratories to improve our technology and develop new products. We contract with third-party manufacturers to produce skincare products according to the formulas provided by such third-party manufacturers, while closely controlling the ingredients used in the process and the quality of the finished goods. The third-party manufacturers have obtained and maintained licenses for cosmetic production.

Our product line ranges from basic skin physical protection, exfoliation, and sebum film repairing to surface microecological balance and anti-aging. Our products include nearly 200 products divided into 18 series, covering almost all common categories in the skincare industry. Our star products, “Little Blue Injection Serum” and a series of freeze-dried powders have been the best received by consumers. The “Little Blue Injection Serum” contains multiple peptide active substance and other ingredients, and is designed to hydrate and moisturize, brighten, and firm the skin. The lyophilized powder contains ingredients such as fibronectin and cherry blossom extract, designed to make skin firmer and more tender.

Our Business Model

We conduct operations through our operating subsidiaries in China: Jiangsu Park Ha Biological Technology Co., Ltd. (“Park Ha Jiangsu”), Shanghai Park Ha Industrial Development Co., Ltd. (“Park Ha Shanghai”), and Wuxi Xinzhan Enterprise Management Consulting Co., Ltd. (“Xinzhan”). Park Ha Jiangsu, in addition to operating our two directly-operated stores, is the research and development center focusing on skincare products development and improvement for sensitive skin. Xinzhan leads the marketing and promotional efforts and is the entity in charge of our franchising business. Park Ha Shanghai is a training center for our franchisee staff.

Research and Development

Park Ha Jiangsu is our research and development center. In addition, we also conduct research and development in collaboration with the research institutes and laboratories of Jiangnan University, a public university located in Jiangsu Province, China.